The Graphic Design Program is a specialized artistic program that prepares creative professionals with both theoretical knowledge and practical skills in visual and media design. The curriculum covers the fundamentals of design, color theory, digital illustration techniques, the use of industry-standard design software, and the development of visual identities and advertisements.
The program aims to graduate designers capable of creating attractive and effective designs that meet client needs in the fields of media, marketing, and printing, while maintaining the highest standards of quality and creativity.
Students gain the skills to apply design principles across a variety of projects, manage time efficiently, collaborate within teams, and make use of the latest digital tools and technologies.
In addition, the program offers intensive practical training in design studios and applied projects, enabling students to produce high-quality, professional design work.

Vision
The Graphic Design program aims to prepare creative designers capable of effectively communicating with audiences through visual design. The program seeks to develop students’ skills in using various tools and techniques to create attractive and innovative designs that meet clients’ needs and contribute to achieving their marketing and advertising goals.

Mission
The responsibilities of the Graphic Design program include:

• Creating Visual Concepts: Developing original visual ideas and concepts for diverse design projects.
• Using Software and Tools: Mastering the use of various design software (such as Photoshop, Illustrator, and others) to produce professional designs.
• Designing Visual Identity: Creating cohesive branding elements that represent a company or product.
• Designing Printed Materials: Producing print-ready designs for various marketing and communication purposes.

This program aims to:

1.  Prepare specialized technical professionals with the theoretical and practical knowledge and skills necessary to excel in various fields of graphic design.
2.  Develop students’ abilities to use the latest technological tools and modern software in print, digital, and visual design, while enhancing their critical and creative thinking to deliver innovative design solutions that meet the needs of institutions and companies.
3. Enable students to develop skills in analyzing client needs and transforming them into effective and visually appealing designs, adhering to professional, aesthetic, and ethical standards of the design field.
4.  Strengthen teamwork and professional communication skills, and enhance their ability to manage design projects within specified timelines and budgets.
5.  Prepare graduates capable of continuous self-learning and professional development, equipping them to keep pace with rapid changes in the design field and acquire additional specialized skills.
6. Connect theory with practical application through field projects and hands-on training in specialized institutions, enhancing graduates’ professional readiness and supporting their rapid integration into the local and regional job market.

The Graphic Design Diploma Program focuses on achieving a set of carefully designed learning outcomes that meet modern academic and professional standards. Upon completing the program, graduates will be able to:

1.  Knowledge and Understanding: Demonstrate a deep understanding of fundamental concepts in design theory, principles of visual communication, printing techniques, and digital media production.
2.  Practical Skills: Apply design skills using advanced tools and software, transforming ideas into effective and innovative visual products that meet client needs.
3.  Problem Solving: Analyze design challenges and provide creative solutions supported by professional best practices.
4.  Professional Communication: Communicate effectively with clients and colleagues by presenting and explaining design concepts professionally, both orally and in writing.
5.  Teamwork and Independence: Work efficiently within multidisciplinary teams or independently in diverse professional environments.
6. Ethics and Professionalism: Adhere to the ethical standards of the graphic design profession and respect intellectual property rights when preparing and executing projects.
7.  Continuous Learning: Keep up with the latest developments in graphic design and continuously update skills and knowledge to meet
   market demands.

These outcomes provide the overarching framework upon which the program is based, ensuring the preparation of graduates who possess professional competence, creativity, and the ability to compete in both local and global markets.

Graduates of the Graphic Design Diploma can pursue careers in the following fields:
• Working as graphic designers in advertising companies and digital marketing agencies.
• Joining media organizations and publishing houses to design visual content.
• Providing design services for non-governmental organizations (NGOs) and private companies.
• Freelancing through local and international platforms.
• Establishing entrepreneurial projects in the fields of design and digital media.
• Designing user interfaces and user experiences (UI/UX) in technology companies.
• Working within marketing and public relations departments to develop the visual identity of organizations.