Marketing and Trade Exhibitions Management
Total Credit Hours:
72
Approved Hour Fee:
35 JOD
Overview
Vision and Mission
Program Objectives
Learning Outcomes
Career Prospects
Overview
The Marketing and Trade Exhibitions Management Program is a specialized administrative program designed to prepare skilled technical and managerial personnel capable of effectively planning, organizing, and executing marketing activities and trade exhibitions. The curriculum covers the fundamentals of marketing, marketing strategies, exhibition and event organization, and product and service promotion.
The program aims to graduate specialists equipped with the skills to manage marketing campaigns, coordinate exhibitions, build strong relationships with clients and business partners, and analyze markets to meet consumer needs.
Students gain knowledge of modern technological tools and digital marketing techniques, with a focus on communication, persuasion, and negotiation skills.
Additionally, the program provides practical training in organizing exhibitions and marketing events to enhance students’ abilities to deliver outstanding presentations and efficiently lead teams.
Vision and Mission
The business environment in the Palestinian economy is evolving steadily in line with global developments, meaning that marketing and promotion will occupy a central position in the priorities of Palestinian business organizations. Consequently, the Palestinian economy increasingly requires specialists in marketing and the management of various exhibitions.
Program Objectives
The program primarily aims to graduate specialists in marketing management with a particular focus on marketing and trade exhibition management.
Learning Outcomes
Upon graduation, students are expected to be able to perform the following tasks:
– Plan an activity or specific program and supervise its implementation with high efficiency.
– Assist the sales or marketing manager in a large company or major factory and respond effectively to market developments.
– Manage a team responsible for planning and executing a trade or industrial exhibition.
– Communicate efficiently with various business organizations and develop strong professional relationships.
Career Prospects
Graduates will be qualified to work in a variety of organizations, including:
– Various commercial companies.
– Factories of different types.
– Chambers of commerce, industry, and agriculture.
– Cooperative and charitable associations.
– Relevant government institutions, such as the Ministry of Economy and Trade.