Scientific Research Publication by Dr. Muneeb Rahhal

Al-Zaytouna University for Science and Technology congratulates Dr. Muneeb Rahhal on his new research paper titled:

“Investigating the Effects of Actual and Ideal Self-Image and Virtual Interactivity on Online Celebrity Brand Equity: Evidence from the Palestinian Market”

This research was conducted in collaboration with Dr. Özge Kirezli and published in the An-Najah University Journal for Research – B (Humanities), indexed in the Scopus database for 2026 within the third quartile (Q3).

Access Link:https://doi.org/10.35552/0247.a2832

Al-Zaytouna University for Science and Technology extends its warmest congratulations to Dr. Muneeb Rahhal, wishing him continued success and further scientific accomplishments that contribute to advancing research and academic excellence.

President message

Al-Zaytouna University of Science and Technology in Salfit was established to be a distinguished academic institution, joining its sister Palestinian higher education institutions, and serving as an active partner contributing to economic, cultural, and societal development. The university aspires to raise the level and quality of education, providing a learning and research environment that enhances outcomes aligned with the needs of the labor market locally and regionally—particularly in this era of rapid technological advancement and the accelerating applications of artificial intelligence systems and information security in various aspects of life, which have had a profound impact on reshaping the daily life of individuals and societies.

To realize its vision, which focuses primarily on the creation and dissemination of knowledge, the university has been keen to offer diverse and specialized academic programs at the levels of the intermediate diploma and bachelor’s degree. God willing, the university is moving towards granting graduate degrees at the master’s and doctoral levels within the coming two years, thereby opening multiple educational opportunities for students who have joined the university. It has also attracted an outstanding academic faculty with high qualifications and practical experience, and provided a modern campus and well-equipped laboratories that meet the required standards to achieve the goals of its academic programs. The university has further attracted outstanding and distinguished students through scholarships, which has contributed to fostering creativity and excellence, leading to better outcomes for the labor market and advancing the sustainable development of Palestinian society. This, in turn, positions the university and its graduates alongside local, regional, and international institutions in their ability to compete in the job market.

I also address my message to our dear students who have successfully passed the General Secondary Examination, encouraging them to pursue programs and specializations in line with their aspirations and abilities. I warmly welcome them to join Al-Zaytouna University of Science and Technology in Salfit, which will offer them educational opportunities across a wide range of fields, including engineering and technology, health and natural sciences, administrative sciences, as well as technical and applied disciplines. These programs will provide students with broad prospects for diverse employment opportunities, particularly as they are designed to align with the needs of the Palestinian labor market.

In conclusion, we pray to Almighty God to protect our homeland, Palestine, to strengthen its people, and to unify their ranks so they may be able to face the challenges and hardships imposed by the occupation on our steadfast people across all governorates of the nation. It is therefore incumbent upon us all to work diligently and sincerely to build this homeland, striving for freedom and a life of dignity, security, and peace.