AI in Business
Total credit hours:
128
Fees per credit hour:
225 ILS
Overview
Vision
Goals
Learning outcomes
Job prospects
Overview
The Bachelor’s degree in Artificial Intelligence in Business is an interdisciplinary program that integrates managerial knowledge with technical expertise in artificial intelligence. It encompasses core topics such as data analytics, machine learning, process automation, and decision-support systems. Strongly aligned with digital transformation applications in modern business environments, the program prepares graduates to work in technology companies, financial institutions, and data analytics departments across diverse economic sectors.
Vision
Vision:
To be a leading program in Artificial Intelligence in Business, dedicated to preparing specialists capable of integrating artificial intelligence technologies with managerial expertise to achieve excellence and competitiveness in the digital business environment.
Mission:
The program is committed to graduating professionals who possess an integrated combination of managerial knowledge and technical AI skills. This empowers them to leverage smart technologies for business development, operational optimization, data-driven innovation, and enhancing organizational competitiveness to serve the community.
Goals
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The Bachelor’s degree program in Artificial Intelligence in Business aims to achieve the following objectives:
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Preparing qualified specialists who possess comprehensive knowledge of artificial intelligence and its practical business applications.
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Developing students’ skills in data analytics and leveraging smart tools to support managerial decision-making.
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Empowering students to design and implement AI-driven business solutions.
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Fostering innovation and driving digital transformation within organizations through the strategic integration of artificial intelligence.
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Meeting labor market demands by developing competent professionals capable of leading the future of digital business.
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Learning outcomes
Upon successful completion of the program requirements, graduates are expected to be able to:
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Explain the fundamental concepts of artificial intelligence and their practical applications within modern business environments.
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Employ AI techniques, digital analytics tools, and modern technologies to develop and optimize managerial processes.
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Analyze business data using AI tools to drive and support data-driven decision-making.
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Apply artificial intelligence solutions across diverse business functions, including marketing, human resources, finance, and operations management.
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Design innovative AI-driven solutions and business strategies to enhance organizational efficiency and competitive advantage.
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Manage digital transformation projects and leverage smart technologies for overall business growth and modernization.
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Evaluate the ethical, legal, and professional implications of AI deployment, including data privacy, security, and governance.
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Communicate effectively and collaborate within multidisciplinary teams bridging management and technology.
Job prospects
Graduates of the Artificial Intelligence in Business program are qualified to work across diverse organizations regardless of their classification or domain. The need for this specialization is directly tied to modern management practices that rely on technology-driven methodologies—an essential component of virtually any contemporary enterprise.
Key positions and career paths available to graduates include:
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Business Data Analyst
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Data Insights Specialist
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AI Solutions Assistant
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Digital Transformation Analyst
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Customer Analytics Specialist
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Digital Marketing Analyst
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E-Commerce Performance Analyst
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Innovation Analyst
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AI Project Coordinator
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Business Transformation Assistant
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AI Applications Specialist
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Process & Automation Analyst
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Agile Strategy Specialist
Admission requirements
High school GPA of 65% or higher in the Palestinian General Secondary Education Certificate (Tawjihi), or its equivalent, across all tracks.